Sound of Cashmere - A Symphony of Places, Hands, and Creations | Brunello Cucinelli
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A Symphony of Places, Hands, and Creations

In everything, there exists a sound — one that isn't heard but felt. Sound of Cashmere is a multisensory project created in collaboration with sound designer Chiara Luzzana.

It is a unique melody, the one born from Sound of Cashmere. Each note, distinct in its individuality, finds its place in an elegant score that transcends time and space.

It tells the story of attentive hands and of work that is unhurried, growing slowly and respectfully, in a land where time seems to flow to a different rhythm. The resulting melody celebrates an invisible yet powerful harmony, where the material and immaterial meet to give life to a sonic narrative. In this encounter, each element - earth, places, gestures and materials - melds into a grand, invisible orchestra that tells a story through the universal language of music. The sounds of the fiber, the busy silence of the craftsman's hands, and the echo of nature intertwine in a melody that spans time, telling a story of precision, respect, and love of beauty. Chiara Luzzana guides us on this journey, transforming seemingly distant sounds into a language that touches the heart. Through her art, noise becomes music, and sound becomes pure emotion.

"IT'S AS IF EVERYTHING IS ONE GRAND ORCHESTRA, WHERE EVERY ELEMENT CAN PLAY TOGETHER, SPONTANEOUSLY."

Chiara Luzzana

Go behind the scenes with Carolina Cucinelli and Chiara Luzzana as they tell the story behind the creation of Sound of Cashmere.

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