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A visionary dream you can touch
Feelosophy is a story to feel, where ideals turn into matter and matter turns into poetry. It's a tale of the values that have shaped Brunello Cucinelli's identity: dignity, courtesy and harmony take form in the hamlet of Solomeo, a symbol of a visionary dream that wishes to embrace the whole world.
Philo the griffin watches over the ancient hamlet with a quiet and benevolent gaze. From above, it observes the streets, squares and houses delicately intertwining with the invisible thread of time.
With a stroke of wings, Philo silently lifts into the sky, carrying with it the little hamlet floating on soft clouds.
After a long journey, the hamlet and its loyal custodian reach the heart of London, revealing a beauty that invites viewers to slow down... and dream.
Behind the Scenes of a Dream
Born from the humanistic values that inspire the brand, the world of Feelosophy takes shape through the iconic, timeless material of cashmere. The ethereal, ultra-light texture of this noble natural fiber becomes the symbol of a story woven from dreams and wonder, one that begins in Solomeo and travels across the world, arriving at Harrods during the most magical time of the year.